TradeIQ Ep. 23 - An Interview with Anthony Masterson from Midland Information Systems

Nearly 35 years ago, Anthony Masterson was graduating from high school.  He took a part-time job shipping IBM dump terminals and printers.  The job soon became a full-time gig, and he spent his down time observing the sales team.  One day, he had an epiphany.  He thought, “I can sell too!”  And just like that, his career in hardware sales took off.  Today, Anthony is the President of Midland Information Systems, an IBM business partner that specializes in power and storage as well as security software and cloud solutions.  With decades of sales experience, his leadership style is all about supporting his employees to carve out their niche within the business – to excel at what they do best to best serve the customer.

On this episode of TradeIQ, Anthony and I chat about how to delight your customers in an industry that’s come a long way from cold calling.  His directive to the Midland sales team is simple: “Don’t give the customer a reason to call someone else.”

Watch Episode 23:

Chapters:

0:00 - Intro

2:57 - Tell us about your company.

3:41 - How did you get into this business?

7:36 - Talk about your journey from the beginning until now. What's something that's surprised you along the way?

11:47 - What industry trends are you watching?

13:28 - What innovations do you think are game changers in the industry?

16:37 - Where do you see our industry headed in the next 5-10 years?

20:23 - How would you describe your leadership style?

24:30 - What are the core values infused throughout your company?

27:18 - How does your BrokerBin membership help you achieve your business objectives?

32:02 - What Roadshow tips do you have for attendees to get the most out of this networking event?

37:34 - How can our listeners learn more about Midland Information Systems?