TradeIQ Ep. 22 - An Interview with Grazian Twonski from etree GmbH

15 years ago, Grazian Twonski started his company, etree, out of his apartment in Cologne, Germany. His home became the office and warehouse for trading televisions. In time, his business grew out of his home and into a commercial space with 50 different brands focusing on PCs and laptops, servers and storage and peripherals. Today, etree specializes in offering a comprehensive portfolio of network and PC technology from leading manufacturers. In a challenging market, etree has had to adapt and evolve over the years, but Grazian remarks that one thing has remained the same and that is: business is always done between people who trust each other.

On this episode of TradeIQ, Grazian and I chat about how the market is changing and what opportunities arise when you’re curious and authentic about meeting new people.

Watch Episode 21:

Chapters:

0:00 - Intro

2:18 - Tell us about etree GmbH.

4:31 - How'd you come up with your business name?

5:51 - How has business remained the same over the last 15 years, and how has it changed?

8:33 - When you hear "A.I.", what comes to mind with respect to the way you do business?

12:05 - What are overlooked opportunities in today's market?

13:00 - What drew you to BrokerBin membership?

14:41 - Why is it important for our industry to come together for in-person events?

17:12 - Do you have tips for BrokerBin Roadshow attendees?

19:24 - How can our listeners learn more about etree?