Read how Cloud Storage Corp, a global stocking vendor specializing in server, storage, and networking parts, grows repeat customers on BrokerBin.
"We've seen steady year-over-year growth tied directly to deals originally generated through the BrokerBin platform."
By joining BrokerBin, Cloud Storage Corp achieved:
--In the first year of membership, an ROI of more than 500x the membership fee
--Listed as a Preferred Vendor by over 1,600 members
--80% of repeat business from customers who initially found the company on BrokerBin
Shirley Liu, President at Cloud Storage Corp, launched her business in 2012 with a vision to uphold high standards in product quality and customer service.
The business model focused on stocking memory, networking cards, HDDs, SSDs, transceivers, processors, GPUs, and servers, both new and refurbished. Shirley wanted to position the company as an industry leader in quality and affordability while also establishing operational processes that would guarantee same-day shipping.
Not long after launching her business, Shirley heard about BrokerBin from industry colleagues. She was intrigued by the prospect of connecting to buyers who were in the market for large volume deals.
Where do IT professionals go to buy and sell?
In the first months after launching Cloud Storage Corp, small business deals began flowing in from referrals and other opportunities. But Shirley felt like the company was missing the real marketplace where IT professionals go to buy and sell.
“I kept asking myself, ‘Where do serious IT buyers look? Where do the big deals happen?’ It felt as if we were on the periphery, and I thought there must be something I’m missing.”
Shirley realized the company’s greatest challenge was visibility. They had quality products and excellent service, but they were unknown among professional buyers.
When a few customers mentioned BrokerBin, Shirley filled out an application for membership. She viewed BrokerBin as a solution to connect with other resellers and build strong supplier relationships. Additionally, she knew that greater visibility would lead to heightened reputation and credibility within the industry. Furthermore, she saw BrokerBin as a gateway to grow sales revenue in a sustainable, long-term way.
“I wanted Cloud Storage Corp to be seen as a trusted, professional, reliable buyer and seller in the refurbished server hardware space. BrokerBin matched exactly what we needed.”
Integrating BrokerBin into the daily workflow
Upon joining the network in 2013, Shirley and her team got to work to position BrokerBin as an everyday operational tool. In the years that followed, they crafted a strategy that complemented their business goals by using various features and resources available on BrokerBin.
In summary, the strategy consisted of the following activities on the platform:
Information Hub: Viewing daily Want-to-Buy and Want-to-Sell Broadcasts has given Cloud Storage Corp a real-time pulse on the market from pricing trends to what’s hot and what’s moving slowly.
Inventory Sourcing: The company has found a lot of their incoming stock through members’ listings, especially for high-demand items.
Inbound Opportunities: Many resellers have found Cloud Storage Corp through the platform, which has been a big driver of new business.
Targeted Advertising: The company invested in targeted ads to position their inventory in front of the right buyers.
Trade References: Cloud Storage Corp regularly utilizes BrokerBin to verify buyers and sellers and to build trust with new partners.
Shirley has found additional support in her BrokerBin Account Manager, who is just a phone call away. Whether she’s looking for market insights, lead referrals, or trade references, she knows her account manager is ready to help.
"My BrokerBin manager, David, has stepped in many times over the years to help with verifications or to point me toward the right contacts. That kind of support makes everything smoother."
"And I always pay it forward — whenever another BrokerBin member needs a reference or a quick verification, I’m there. It really feels like a community where people look out for each other. I know I can count on my BrokerBin friends, and that’s something you can’t put a price on.”
BrokerBin strategy leads to consistent growth
BrokerBin has played a key role in accelerating Cloud Storage Corp’s growth strategy. It has connected the company with serious, trustworthy buyers and sellers, resulting in increased transparency, greater collaboration, and efficient supply chain navigation.
Within the first year of joining BrokerBin, the company realized an ROI of more than 500 times the membership fee. Shirley discovered that just one deal was enough to recover her annual membership.
Since then, the membership value continues to compound every year. Today, Cloud Storage Corp’s customer base, both domestic and international, has dramatically increased. Over 1,600 members have marked the company as a preferred vendor on BrokerBin. Additionally, 80% of Cloud Storage Corp’s repeat customers initially found the company on BrokerBin.
Beyond these indicators, Shirley and her team have been able to nurture business relationships by attending BrokerBin Roadshows every year. In the age of AI, they have found that real human connections still move the needle when it comes to big business deals.
“At the 2025 Austin Roadshow, we met a newer vendor and ended up talking in depth about GPU testing standards and quality control. It turned into one of those conversations where both sides walked away thinking, ‘Okay, we’re on the right track—and here are a few critical areas we can tighten up.’ We traded feedback and shared ideas. Honestly, these kinds of moments happen all the time. They’re a big part of why BrokerBin keeps working so well for us.”
In short, BrokerBin has aided Cloud Storage Corp in strengthening their brand presence and increasing their speed to market. Shirley notes it’s not complicated; it simply happens by staying active and visible within the BrokerBin community.
"The longer you maintain your BrokerBin membership, the more powerful the network becomes. There’s a lasting momentum—stronger trust, deeper trading history, and positive word-of-mouth that builds on itself. Every year, the relationships get stronger and the opportunities grow. It’s not just a financial return; it’s a strategic advantage that keeps expanding over time."
What’s next for Cloud Storage Corp?
As Shirley looks to the future, she’s excited for new opportunities on the horizon. The market is evolving, and she intends to keep Cloud Storage Corp at the forefront of the industry.
To do so, the company is expanding into AI-related hardware categories as well as leveraging its R2V3 certification in high-standards markets. They will focus on increasing their international presence, particularly in European and Asian markets where refurbished hardware demand is on the rise. Furthermore, they will continue to improve efficiency, team structure, and operations to support long-term scalability.
Wherever the future takes Cloud Storage Corp, BrokerBin will be there to support and amplify their business efforts.
About Cloud Storage Corp
Cloud Storage Corp
is a global IT parts distributor based in Hays, Kansas, USA. Known for their excellent quality standard, Cloud Storage Corp serves IT resellers and end users with affordable pricing, reliable products, and dependable team members. The company specializes in both refurbished and new products across a wide range of components, including memory, networking cards, HDDs, SSDs, transceivers, processors, GPUs, and servers. The company stocks a large warehouse with thousands of parts that are ready to ship within the same order day.