Roadshows bring together IT Lifecycle vendors and customers from around the world for 2 days of high-value one-on-one meetings.
Have you heard about the BrokerBin Roadshows? Are you wondering what they’re all about or why you should attend?
In this article, we’ll give a brief overview of the Roadshow, why this event is unique to other industry events, and share advice from attendees to maximize your return on investment.
Roadshows are different from other events
Unlike tradeshows or conferences, BrokerBin Roadshows are intentionally designed to bring together IT Lifecycle vendors and customers for one-on-one business meetings.
Who Attends?
If you’re a wholesaler or reseller specializing in IT hardware parts from major brands, including IBM, HPE, DELL, NVIDIA, Apple, Juniper, Cisco, Intel, and Lenovo (to name a few!), you’ll find the Roadshow is a place to meet quality connections – vendors and customers.
Additionally, service providers from a wide range of specialties, including ITAD, ITAM, logistics, packaging, data wiping, and testing, attend our shows.
On average, each Roadshow attracts:
500+ attendees from 250+ companies
Attendees from 30+ countries
80% volume buyers and sellers
50+ IT specialties and service categories
35% C-level, owners, and directors
1:1 Meetings
Scheduled one-on-one meetings are the focal point of the Roadshows. Attendees gain access to the Meeting Scheduler two months prior to the event dates to conduct their research and determine who they’d like to meet with. They look for companies with whom they believe can create new business.
Attendees’ schedules fill up quickly weeks beforehand. Because these meetings are strategic, attendees spend time prior to the event preparing goals for each conversation they will have.
The average attendee arrives at the Roadshow with 30 scheduled meetings (15 per day), which last a duration of 20 minutes each.
Additional Networking:
In addition to meetings, the Roadshows offer a secondary opportunity to make connections via two evening receptions and event-specific activities.
For example, the 2026 Roadshow in Orlando, Florida will offer a golf tournament as a bonus. Such activities provide outlets for attendees to relax from the meeting days and nurture relationships in a relaxed and fun environment.
Tips to maximize your Roadshow attendance
Here’s what you need to know to get the most out of attending the Roadshows. Tips are offered by BrokerBin members who have attended multiple Roadshows. Follow their advice to maximize your return on investment show after show.
1. Go with a plan.
Who do you want to meet?
What do you aim to accomplish?
Log into the Meeting Scheduler and schedule your meetings early. Use the search capabilities to filter the types of companies that you’re looking to meet with.
Remember that you’re attending the Roadshow to gain ground for your business.
Tim Powers, XByte Technologies
2. Show up and lean in.
Success at this event requires participation and engagement. You’re here to meet people and solidify relationships. There are plenty of opportunities to do so; take advantage of them all.
The Roadshow is also a good place to personally thank your customers. Don’t waste the meeting time by going in without a game plan.
And if you need to cancel a meeting, respect the other person by letting them know in advance.
Keith Layton, Paladin EnviroTech
3. Come prepared.
Bring your business cards.
Have a genuine description of your company ready to go and stick with it to communicate a consistent message of who you are and what you do.
Review your goals for each meeting in advance.
The Roadshow is your opportunity to expand your vendor and customer base as well as articulate your company position to the world.
Scott Hobin, RackStar Networks
4. Focus in.
At the show, be fully present with each person you meet.
Don’t get distracted by what’s going on around you or what’s happening at home.
Engage in active listening skills. Make each meeting count.
Shirley Liu, Cloud Storage Corp
5. Showcase your products and services.
If you have a product or service, become a Table Top Sponsor. A table allows you to offer live demos of your solution at the show.
A visual presentation can really help to close the deal, especially if your solution is unique. You can demonstrate how it works during your meetings.
Additionally, a table lets you display your brand messaging for extra exposure to Roadshow attendees.
Gavin Griffiths, Insurgo
6. Plan your time outside of meetings.
Is there anyone with whom you’d like to spend additional time beyond the 20-minute one-on-one meeting?
If so, invite them to have a drink or go out to dinner following the meetings. Use the hours outside of the meeting block advantageously to nurture relationships.
Eric Dvorak, ESX Technology Solutions
7. Attend the evening receptions.
Go to the evening receptions with the intention of meeting as many new people as possible. Don’t be shy! Walk up and introduce yourself.
Always carry your business cards with you to the evening receptions. Ask others for their cards and use them after the show to follow up with people.
Send a follow-up email to keep the connection going.
Shannon Oberholtzer, Technacable
You’re invited!
Consider this your official invitation to the next Roadshow! Come and experience for yourself why the Roadshow is a can’t-miss event.
Learn more and register at https://brokerbinroadshow.com/.